Clayton Homes

Problem

Clayton Homes, the leading modular home living solution, has transformed the homeownership landscape for millions of Americans. With a diverse range of options, they cater to various socioeconomic backgrounds, primarily focusing on the middle to lower class. Now, Clayton is setting its sights on the next generation, aiming to empower them through education and multiple pathways to becoming proud homeowners.

Solution

To foster an engaging online community, our focus was on educating our followers about innovation, affordability, sustainability, and lifestyle. Through curated content and user-generated content (UGC), we aimed to establish a genuine connection with Generation Z and provide them with valuable information.