Problem

Caboodles, a beloved brand from the 1980s, is making a bold move to captivate a new target audience while continuing to engage its loyal fans. As this nostalgic brand experiences a resurgence in popularity, it faces the challenge of redefining its identity in the world of social media and recapturing its classic cult following.

Solution

Directed, photographed, and styled the Caboodles Collection, along with tailored social media campaigns to drive traffic to the website. Each collection featured captivating social media images, an e-blast, and a webpage to promote the new product line. We collaborated with Mattel and launch product lines with Malibu Barbie, as well as crocs. To target the young demographic, we closely followed industry trends, ensuring our campaigns remained relevant.